Individual Development

Digital world

Personal Customer Relationships

Mission Statement

W&W brandpool is the digital business segment of the W&W Group. It invests in innovative, digital business models and helps customers fulfil their desire for individual development with the greatest possible security. The focus is on digital business models in the areas of housing, finance, health, family, education and mobility. Customer-oriented solutions, agility and diverse customer interfaces are what drives us. This creates an ecosystem of decentralised and independent brands, within which there are networking possibilities to allow for the exchange of knowledge and mutual lead generation.

Brands and Investments

Adam Riese

The digital brand Adam Riese stands for simple, high quality insurance products at fair prices. Customers can compare prices and products through brokers or online themselves and then take it out directly through broker pools, online comparison sites, or the website.

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FinanzGuide is an app for existing W&W Group customers. Here, customers have an up-to-date overview of their accounts, financial position, building loan contract, insurance contract, and mortgage lending agreements. In addition, FinanzGuide offers other valuable features to enhance the customer’s financial knowledge.

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With the Keleya coaching app, expectant mothers are provided with nutrition plans and physical well-being tips, as well as instructions on Yoga and Pilates workouts. The programme adapts to your own individual goals and needs.

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Kinderheldin offers digital advice for pregnant women and young families. New and expectant parents can have their questions answered by qualified midwives, either online or via telephone, even in the evenings, at the weekend, or on public holidays.

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Connecting families, clubs and schools in the digital world is the core of looping. The app organizes everyday life including scheduling, organizing groups and exchanging up-to-date information. Using looping families manage their daily routine without loosing control of personal data.

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The treefin app gives users a 360° overview of all financial and insurance matters. It provides support in both determining the necessary insurance cover and identifying potential savings.

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Thomas Barth-Schätzlein

Business Development

Benjamin Keil

Digital Marketing

Stefanie Müller

Portfolio Management

Pia Paeschke

Content Management

Claudia Schechler


Christoph Stefanides


Siddik Turhalli

Investment Management

Daniel Welzer


Harald Wildenburg


For Founders

We are looking for innovative digital business areas (B2C and B2B2C) within the fields of Living, Finance,
Health, Family, Education and Mobility

We invest in B2C and B2B2C business models in the areas of housing, finance, family, health, education and mobility. It doesn’t matter whether the company is yet to be founded, is in the growth phase, or perhaps has reached its end. The focus, for us, is much more on the degree of innovation, and, above all, the proximity and loyalty to the customer. In addition to providing investment capital, we also give start-up companies access to experts from the fields of digital marketing, technology, recruitment and legal, as well as access to our VC, Angel and start-up network.

  • Investment capital
  • Specialists in Digital Marketing, Technology, Recruitment and Legal
  • VC, Angel and Start-up Network


Adam Riese startet neues Vertriebssegment „Kooperationen“
“Adam Riese” meldet 100.000 Kunden
Versicherungsmanager-Apps: Treefin ist Testsieger
Erfolgreicher Workshop-Tag im Bereich Marketing in Berlin
W&W brandpool investiert in Familien-Startup familynet


W&W brandpool GmbH

Gutenbergstraße 30

70176 Stuttgart

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